Prepare
for a convergence of flavors and action as KFC comes to PUBG: BATTLEGROUNDS and PUBG
MOBILE, with in-game restaurants, exclusive KFC themed items alongside
real-world special set meals in select regions*
Manila, Philippines – KFC launched the
ultimate collaboration for fans, PUBG: BATTLEGROUNDS and PUBG
MOBILE players as they join squads in a battle royale for the ultimate
taste of victory. This ground-breaking partnership allows players to visit
virtual KFC restaurants in PUBG: BATTLEGROUNDS and PUBG
MOBILE, alongside exclusive KFC items. An exciting new promotion
unlocking exclusive in-game rewards with the purchase of special KFC PUBG
meals will also be available in select markets.
From October 2nd to November 6th, PUBG MOBILE players can
look forward to indulging their senses with virtual dining experiences in KFC
Royale Restaurants across the Erangel, Miramar, Nusa, and Livik maps. These
in-game KFC restaurants will offer players the opportunity to feast on
mouthwatering KFC delicacies, each with their own distinct health or energy
boosts, to help them take home the win. Players will also be able to gear up in
KFC themed items including the KFC Royale Colonel Set, Chicken Champ Cover and
Set, Royale Delight Top and Parachute, Seasoned Squad Graffiti, and Crispy
Crunch Avatar Frame.
For a limited time during this
collaboration, PUBG: BATTLEGROUNDS players will have the exciting opportunity
to acquire KFC-themed in-game items and encounter KFC restaurants on the
Erangel map. Inside these KFC restaurants, players can explore a variety of
themed items available at the kiosks, including the KFC Chicken Box, KFC French
Fries, and KFC Energy Drink – each offering health benefits. Game gear, wins
and accessories include KFC themed Colonel's Bucket Hat, Colonel's Jacket,
Colonel's Shorts, Colonel's Clogs, Colonel's Parachute, and "It's Finger
Lickin' Good" Spray. Players will also be exposed to crave-worthy KFC
in-game visuals such as the statue of Colonel Sanders, plane banner, electric
billboards, and map decal.
In addition to these tasty
in-game treats, players can savor the flavor and experience the collaboration
in the real world. Fans can “Load up, Dive in” with PUBG themed meals at
participating KFC restaurants, online or via the KFC app in select regions* and
score in-game finger lickin’ good loot straight from the Colonel’s kitchen. The
rewards will include up to six battle cosmetics in KFC's signature red and
white brand colors and inspired by KFC’s craveable tastes, allowing PUBG:
BATTLEGROUNDS and PUBG MOBILE players to indulge all
of their senses.
“We are the pros when it comes to making the world's most finger
lickin’ good fried chicken and delivering on the taste you crave" said Val
Kubizniak, KFC Global Chief Marketing Officer. “Now PUBG: BATTLEGROUNDS and PUBG
MOBILE fans can enjoy the iconic KFC taste like never before then dive into
a battle royale and score big loot for a double taste of victory.”
"This partnership delivers an exhilarating gaming experience
where players land, loot, and survive while enjoying exclusive cosmetics,” said
Taeseok Jang, Executive Producer of PUBG: BATTLEGROUNDS, PUBG STUDIOS.
“It ensures that players savor a finger lickin’ good taste of victory,
perfectly blending the worlds of KFC and PUBG: BATTLEGROUNDS.”
“PUBG MOBILE is thrilled to partner with KFC, the
internationally renowned restaurant brand," said Vincent Wang, Head of PUBG
MOBILE Publishing, Tencent Games. "As one of the biggest mobile
games in the world, PUBG MOBILE is committed to bringing quality gameplay to people
on the move, just like KFC brings great food to people in thousands of
locations globally. We can't wait for KFC customers to experience diving into PUBG
MOBILE and securing that chicken dinner."
The PUBG
MOBILE x KFC collaboration is
available from October 2nd until November 6th. Download PUBG MOBILE for free on
the App
Store and Google Play Store. For more information on
in-game updates visit the PUBG MOBILE website.
The PUBG:
BATTLEGROUNDS x KFC
collaboration is available from October 11th to November 7th on PC and from
October 19th to November 15th on consoles. For the latest information on PUBG:
BATTLEGROUNDS, please visit https://pubg.com/en-na
or follow the official social media channels (Twitter / Instagram / Facebook
/ TikTok).
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