Anime Fans to get First Peek at Crunchyroll’s New Look and
Feel at SDCC
Along with Crunchyroll Concert Series Featuring LiSA and
the One Piece 25th Anniversary: Symphonic Voyage
Presented in Collaboration with Toei Animation
Manila,
Philippines (July 19,
2024) – Crunchyroll, the ultimate brand for all things
anime, is unveiling a new brand identity today. The new look, feel, and sound
will reflect the joy that anime brings to fans, tapping into an ethos of fun
and celebration.
Crunchyroll continues to bring anime to fans
in all the ways they want it across streaming, theatrical, events, games,
music, news, consumer products, collectibles and more. Central to Crunchyroll's
growth has been a focus on connecting fans and creators in celebration of their
shared passions.
Starting on July 25 with San Diego Comic-Con,
the updated and recharged Crunchyroll brand identity will be rolled out across
all fan touchpoints of the organization over the next year.
Modernized logo with a balanced eye symbol and revamped wordmark
New font set called Crunchyroll Atyp that blends classic and modern elements for improved readability
New glyph system with over 139 anime and manga-inspired characters that adds depth and personality
The updated brand identity includes a modernized logo with a balanced eye symbol and revamped wordmark; a new font set called Crunchyroll Atyp that blends classic and modern elements for improved readability; and a vibrant color system featuring orange, black, white, and taupe to reflect anime's dynamic nature. The new glyph system boasts over 139 anime and manga-inspired characters, adding depth and personality. A new seven-second audio-visual mnemonic captures the immersive Crunchyroll experience with anime-inspired sound design and playful elements. Collaboration and co-creation with Japanese artists on new textures and patterns further enhance the brand's authenticity and immersive storytelling.
Fans will first experience the new Crunchyroll
look and feel at San Diego Comic-Con, where the brand evolution will be
emblazoned across the Rady Shell concert venue in celebration of the
Crunchyroll Concert Series. Giving fans even more ways to express and celebrate
their love for anime and Japanese pop culture, the two-day event will feature
J-Pop sensation LiSA and hyperpop
genius Alice Longyu Gao as well as
the One
Piece 25th Anniversary: Symphonic Voyage concert in collaboration with
Toei Animation, celebrating the iconic series’ 25th anniversary.
Additionally, the new brand identity will also
be showcased inside and outside the Convention Center. There, fans will get a
chance to showcase their passion for anime by picking up a limited and
fan-forward streetwear collection inspired by the new and refreshed Crunchyroll
– designed by 2024 CFDA Fashion Fund finalist Sebastian Ami!
“As the number of ‘anime-curious’ people
approaches the one billion mark, and anime continues to command a prominent
place in popular culture, we wanted to evolve the Crunchyroll brand to appeal
to a growing diversity of global fans without losing the core essence of what
fans have loved about Crunchyroll along the way,” said Rahul Purini, President
of Crunchyroll. “We believe this new brand evolution will encourage and welcome
many anime fans to deepen their love for years to come.”
"A lot of attention to detail and meaning
was embedded into all the unique elements of our updated look and feel. Whether
it be the vibrancy of our new Crunchyroll orange or the audio mark inspired by
anime’s unique sounds.,” said Gita Rebbapragada, Chief Operating Officer of
Crunchyroll, who also oversees marketing. “Our teams live and breathe anime,
and we wanted to pour that passion into designing a brand that is purposely fit
for legions of fans around the world – giving them space to deepen their love
and further their emotional connection.”
Development of the new brand identity package
was led by Crunchyroll’s Markus
Gerdemann (Senior Vice President, Marketing) and Norman Rabinovich (Vice President, Creative Services).
Crunchyroll offers fans the ultimate anime
experience, pairing the world’s largest dedicated anime streaming library of
50,000 episodes and more than 25,000 hours of anime series, music, and films
with experiences across events, theatrical, gaming, ecommerce, and so much
more.
Over the last year, anime – and thus
Crunchyroll – has surpassed numerous milestones, achieved increased success and
launched new fan-forward initiatives. See here
for an overview.
About
Crunchyroll
Crunchyroll is the
global anime brand that fuels fans’ love of anime. With the ambition to make
anime an even bigger part of pop culture and truly irresistible, Crunchyroll
offers fans the ultimate anime experience and destination centered around a
premium streaming service. It boasts the largest dedicated anime library, an
immersive world of events, exciting theatrical releases, unique games,
must-have merchandise, timely news, and more. Anime is for everyone and is
accessible to stream across territories through Crunchyroll—whether on the go
on mobile, through gaming consoles and big-screen devices at home, or on
desktops anywhere.
Crunchyroll, LLC is an independently operated
joint venture between U.S.-based Sony Pictures Entertainment and Japan’s
Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both
subsidiaries of Tokyo-based Sony Group.
Anime Fans to get First Peek at Crunchyroll’s New Look and
Feel at SDCC
Along with Crunchyroll Concert Series Featuring LiSA and
the One Piece 25th Anniversary: Symphonic Voyage
Presented in Collaboration with Toei Animation
Manila,
Philippines (July 19,
2024) – Crunchyroll, the ultimate brand for all things
anime, is unveiling a new brand identity today. The new look, feel, and sound
will reflect the joy that anime brings to fans, tapping into an ethos of fun
and celebration.
Crunchyroll continues to bring anime to fans
in all the ways they want it across streaming, theatrical, events, games,
music, news, consumer products, collectibles and more. Central to Crunchyroll's
growth has been a focus on connecting fans and creators in celebration of their
shared passions.
Starting on July 25 with San Diego Comic-Con,
the updated and recharged Crunchyroll brand identity will be rolled out across
all fan touchpoints of the organization over the next year.
Modernized logo with a balanced eye symbol and revamped wordmark
New font set called Crunchyroll Atyp that blends classic and modern elements for improved readability
New glyph system with over 139 anime and manga-inspired characters that adds depth and personality
The updated brand identity includes a modernized logo with a balanced eye symbol and revamped wordmark; a new font set called Crunchyroll Atyp that blends classic and modern elements for improved readability; and a vibrant color system featuring orange, black, white, and taupe to reflect anime's dynamic nature. The new glyph system boasts over 139 anime and manga-inspired characters, adding depth and personality. A new seven-second audio-visual mnemonic captures the immersive Crunchyroll experience with anime-inspired sound design and playful elements. Collaboration and co-creation with Japanese artists on new textures and patterns further enhance the brand's authenticity and immersive storytelling.
Fans will first experience the new Crunchyroll
look and feel at San Diego Comic-Con, where the brand evolution will be
emblazoned across the Rady Shell concert venue in celebration of the
Crunchyroll Concert Series. Giving fans even more ways to express and celebrate
their love for anime and Japanese pop culture, the two-day event will feature
J-Pop sensation LiSA and hyperpop
genius Alice Longyu Gao as well as
the One
Piece 25th Anniversary: Symphonic Voyage concert in collaboration with
Toei Animation, celebrating the iconic series’ 25th anniversary.
Additionally, the new brand identity will also
be showcased inside and outside the Convention Center. There, fans will get a
chance to showcase their passion for anime by picking up a limited and
fan-forward streetwear collection inspired by the new and refreshed Crunchyroll
– designed by 2024 CFDA Fashion Fund finalist Sebastian Ami!
“As the number of ‘anime-curious’ people
approaches the one billion mark, and anime continues to command a prominent
place in popular culture, we wanted to evolve the Crunchyroll brand to appeal
to a growing diversity of global fans without losing the core essence of what
fans have loved about Crunchyroll along the way,” said Rahul Purini, President
of Crunchyroll. “We believe this new brand evolution will encourage and welcome
many anime fans to deepen their love for years to come.”
"A lot of attention to detail and meaning
was embedded into all the unique elements of our updated look and feel. Whether
it be the vibrancy of our new Crunchyroll orange or the audio mark inspired by
anime’s unique sounds.,” said Gita Rebbapragada, Chief Operating Officer of
Crunchyroll, who also oversees marketing. “Our teams live and breathe anime,
and we wanted to pour that passion into designing a brand that is purposely fit
for legions of fans around the world – giving them space to deepen their love
and further their emotional connection.”
Development of the new brand identity package
was led by Crunchyroll’s Markus
Gerdemann (Senior Vice President, Marketing) and Norman Rabinovich (Vice President, Creative Services).
Crunchyroll offers fans the ultimate anime
experience, pairing the world’s largest dedicated anime streaming library of
50,000 episodes and more than 25,000 hours of anime series, music, and films
with experiences across events, theatrical, gaming, ecommerce, and so much
more.
Over the last year, anime – and thus
Crunchyroll – has surpassed numerous milestones, achieved increased success and
launched new fan-forward initiatives. See here
for an overview.
About
Crunchyroll
Crunchyroll is the
global anime brand that fuels fans’ love of anime. With the ambition to make
anime an even bigger part of pop culture and truly irresistible, Crunchyroll
offers fans the ultimate anime experience and destination centered around a
premium streaming service. It boasts the largest dedicated anime library, an
immersive world of events, exciting theatrical releases, unique games,
must-have merchandise, timely news, and more. Anime is for everyone and is
accessible to stream across territories through Crunchyroll—whether on the go
on mobile, through gaming consoles and big-screen devices at home, or on
desktops anywhere.
Crunchyroll, LLC is an independently operated
joint venture between U.S.-based Sony Pictures Entertainment and Japan’s
Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both
subsidiaries of Tokyo-based Sony Group.
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